MINI Toronto Partners with Waterworks Food Hall for a Day of Food, Fun, and Urban Energy

10-07-2025



MINI Toronto Partners with Waterworks Food Hall for a Day of Food, Fun, and Urban Energy

A collaboration celebrating Toronto’s creative spirit

This fall, MINI Toronto and Waterworks Food Hall joined forces to bring an exciting burst of community energy to downtown Toronto. Against a backdrop of blue skies and city architecture, the partnership came to life with a pop-up experience that perfectly embodied both brands’ shared values — design, culture, and connection.

At the event, the MINI Cooper, wrapped in Waterworks Food Hall branding, became a stylish centerpiece in St. Andrew’s Playground Park. Guests were invited to spin the prize wheel for a chance to win exclusive treats, Waterworks vouchers, and MINI-themed giveaways, adding a playful twist to a day filled with local flavor and friendly vibes.


Where food meets design

Waterworks Food Hall is one of Toronto’s most anticipated culinary destinations, bringing together the city’s best chefs and artisanal vendors under one roof. The venue’s mix of heritage charm and modern design made it the perfect match for MINI — a brand that has always celebrated individuality and urban innovation.

By collaborating with Waterworks, MINI Toronto connected its passion for creative craftsmanship with Toronto’s thriving food scene, showcasing how the MINI lifestyle extends beyond driving, it’s about exploring, tasting, and experiencing everything the city has to offer.


An experience that drives connection

Throughout the afternoon, visitors enjoyed sunshine, great conversation, and the chance to engage with both the MINI team and Waterworks ambassadors. The event captured the essence of Toronto living, compact, vibrant, and full of personality.

It wasn’t just about promoting a car or a food destination; it was about celebrating community, creativity, and discovery, everything that MINI stands for.


Keep an eye out and join the fun!

The excitement doesn’t end at Waterworks. The MINI x Waterworks Food Hall car will be on the move across downtown Toronto this season, bringing a touch of MINI fun wherever it goes.

If you spot it around the city:
📸 Snap a photo
📍 Tag @minitoronto and @waterworksfoodhall**
💬 Share your favourite local food spot or MINI moment using #MINIToronto and #WaterworksFoodHall

Your photo could be featured on our social channels or even win you a surprise treat from MINI Toronto!


Looking ahead

As MINI Toronto continues to collaborate with local partners, events like this highlight the brand’s commitment to supporting Toronto’s dynamic neighborhoods and the people who bring them to life.

Whether you’re exploring the streets of the city or the flavours inside Waterworks Food Hall, MINI Toronto invites you to drive curiosity and keep discovering what makes our city unique.

Next

MINI JCW x Deus Ex Machina: Two worlds. Two cars. Singular enthusiasm.