MINI Blogs.

New digital character called Spike. Premiere at Auto Shanghai 2023 and in the MINI Concept Aceman. Typical MINI user experience presented for the first time in the new MINI family.

The new, fully electric MINI model generation continues to grow: in 2023, production of the new MINI Countryman will begin at the BMW Group plant Leipzig. The crossover model will be offered with both pure electric drive and combustion engines. Prepa...

To mark the 30th anniversary of the sporty open-top MINI four-seater, the MINI Convertible now appears in the Seaside Edition with exclusive design and equipment features, optionally in the body colours Caribbean Aqua and Nanuq White.

The most magical time of the year comes with glittering streets and colourfully decorated living rooms. And everyone who doesn’t like doing any last-minute shopping will be sure to find what they're looking for at MINI: The steeped-in-tradition Briti...

The MINI Untamed Edition now highlights the stylish character of the MINI Cooper SE Countryman ALL4 with the new Nanuq White paint finish. The spacious plug-in hybrid model combines smart technology with two drives and four powered wheels for balanci...

Let’s be honest: Whoever found themselves daydreaming about going on holiday to Iceland 20 years ago? Today, Iceland is one of the big winners on the tourism scene. In the summer months, it’s almost impossible to find a free bed or a rental car on th...

MINI is the new main sponsor of the gamescom merch area as well as the official mobility partner of gamescom and will exclusively present the MINI Concept Aceman with Pokémon Mode at the world's largest games event in Cologne. The most coveted One-Of...

MINI presents study previewing a new vehicle concept for the premium small car segment: purely electrically driven, chrome- and leather-free and with an entirely new design. And on top of all that, new digital features to enhance your experience.

Sixth edition of MINI-community event occurs for the first time in British Columbia.

The British designer converts a classic Mini from the 1998 MINI Paul Smith Edition and reinvents the classic in the process. The customised car is part of the MINI Recharged project, which celebrates the fusion of tradition with pioneering technology...

The fifth model generation also kicks off with the MINI 3-door. The new edition of the original is now undergoing its driving dynamics tests in the winter landscapes of Lapland.